How To Come Back From A Google Penalty

Google constantly changes its ranking algorithm to give its users access to the most relevant and unique content. They ensure that websites with the finest and valuable articles get the exposure they deserve. During the 2012 Penguin update, they started to eliminate low-quality content and elevated the sites that produced high-quality ones to the top of the search engine results.

As for the pages that contained poor content, they were either pushed further below the search results, or they were deindexed. Since then, webmasters began to be more careful with their content strategy and SEO professionals tuned in to Google updates to ensure that their sites stay on top of the SERPs.

How do I recognize a penalty

Even the most experienced digital marketers are taken by surprise by Google penalties. The search engine may or may not inform you that you have been targeted as these penalties can be automatic or manual. If you notice that your site is not ranking well anymore, even for your brand name, then you might have been targeted.

A clue to look out for is when a high-ranking page of yours starts to slip back to two, three or four pages without any action on your end. Another determinant is that your PageRank has significantly reduced. An unexplained traffic drop is another warning sign from Google.

The most feared of all webmasters are the kind of penalties that would yield no search engine results. When you run a site search and type – site:yourdomain.com keyword on the search bar, but nothing comes up, then you have been targeted by Google. Sometimes, it would even remove an entire website from its cached search results overnight.

Here is an article explaining the different types of Google penalties.

What causes a Google Penalty

Google penalties are not randomly handed out. Since its main concern is to deliver quality websites to its users, penalties often come from websites who fail to comply with the Webmaster Guidelines released by Google. This is the bible of webmasters and digital marketers.

Misuse of Links

Your link portfolio may hold the answer to this question. If you have many links coming from unrelated and low-ranking websites, chances are, you will get penalized. Too many poor-quality backlinks will appear as if you have adopted manipulative link building schemes. These include link buying, excessive reciprocal links and other blackhat link building techniques.

To avoid getting punished by Google, or any other search engines, check your link portfolio and make sure that you are receiving high-quality backlinks. Associating your site with low-ranking and suspicious sites is dangerous.

Stuffing Keywords

On the internet, you will see all kinds of dos and don’ts about keyword density in a content. So it can get a bit confusing as to which rule you must apply to. The rule of thumb is to never use keywords excessively. In other words, if Google detects that you are cramming your content with an excessive number of keywords, you will get penalized for it.

Below are other causes for penalties:

Duplicate content – Publishing the same content or plagiarizing another work can be considered as duplicate content. You must publish unique content every single time. Use tools like CopyGator or Copyscape to screen your work for uniqueness and authenticity.

Hidden links – All links on your site should be visible to the users. Hiding links in the source code or changing its color to camouflage the link in the background will only draw negative attention to your site.

Forum Links and Blog Comments – Be careful when using signature links in forums and commenting on blogs. If you are adding a forum link, make sure to use natural and good techniques only. As for commenting on blogs, it would serve you more if you use your real name. Here is a Youtube video of Matt Cutts explaining on how you can comment on blogs safely.

Spun Articles – Spinning is basically stealing a content from another website. Do not pay marketers for cheap articles. If the price is too good to be true, chances are they are not selling unique content. If Google catches up with you, you will be in serious trouble.

What to do if I received a penalty

The most complex part of this endeavor is identifying the root cause of your penalty. Whether you got penalized due to unintentional or manipulative reasons, there is a bright side to this – penalties can be fixed.

You can track your backlinks and manually try to remove each one of them. If you fail to remove a link from a troublesome website on your own, you can reach out to Google and ask to disavow the link. You need to clean up anything that caused the penalty on your site. Once done, you can contact Google and request a reconsideration.

If your page has been completely removed from the search results, and there seems to be no other way to fix the issue anymore, the most valid option is to start all over again and create a new domain name. Once this is done, remember that it would be best to stick to white-hat SEO strategies to avoid getting penalized next time.

Marketing Products And Services Online For Startup Businesses

If you have a business that offers great products or services, start offering them on the internet before somebody else does. It allows you to reach more potential customers and reach success. Here are some of the advice you should take to become an online success!

Start A Website Or A Blog

A flashy and fancy-looking website might look attractive, but try not to overdo it by adding so many additional designs. Instead, concentrate your efforts on promoting your brand. But make sure to host your site on a quality reliable server.

The rule of thumb is that you have just five to ten seconds in search engines to catch the new visitor’s attention and convince them that your site is worth checking out on. If you do not catch their attention by then, they are most likely already looking through one of your competitors.

Create An FAQ Page

Given that you want to sell your products, you should aim to provide potential customers or clients the right answers to the questions whenever possible. You can achieve this by creating an FAQ page on your site, or you can add an online chat feature on your site.

Be sure that the FAQ page does not sound promotional; always aim to answer the most commonly asked questions about your product, service, and brand.

Set A Specialty or Niche

It can be hard to know how to go about the content on your site. Deduce your choices into one winning strategy and pick a website niche that you are familiar with and that you also enjoy. A clearly outlined goal eases your efforts to market your website properly.

You should back up every claim you make about your niche. You can talk a good game about your own brand and the product you are selling, but posting an image or a video can provide some type of proof that you are selling an item that is worth the customer’s money. Selling products that you have used and have had success with just makes good sense.

Work on Content and Keyword Research

Right now, search engines favor sites that produce long, informative and well-written content. This is imperative if you have other competitors that market similar products or services. With your original content, peppered with choice of high-ranking keywords, your site can really rise above the rest, even if you are all selling the exact same products.

Seek Feedback

Ask for feedback often. This is important to ensure you are getting an accurate portrayal of how others view your business. Obtain as much feedback as you can from family, potential clients and friends. If possible, you can hire an expert in the field of digital marketing to help you establish your online business. Take their advice seriously and make any changes you need.

Keep A Track Record

Keeping detailed information about your site is crucial so make sure you track everything you can. This includes traffic, sales, referrals and anything that can affect your site’s performance. Watching your stats help you to make wise internet marketing choices, as you will have a good idea of what’s working and what’s not. You may also install tools that will help you analyze the user behavior whenever they visit your site.

Lookout For The Competition

One good tip for internet marketing is to become aware of how your competitors are doing. Check their sites to get a better idea of how they are marketing their products or services. Also, you can gauge the number of visits they get from their audience. Doing so will allow you to evaluate their site’s performance and investigate how they keep their stats up.

If you found a competitor that is doing really well, you can also examine their website and mimic how they do things. Study how they entice more customers to buy their products and how they manage their website to stay on top of the search engine results page.

Stay Updated

Online marketing is quite similar to other marketing tactics. As an example, search engines frequently change their algorithms and provide a new set of guidelines for webmasters to follow. In this case, it is crucial to stay updated. Once it happens, You may need to refocus your efforts on other aspects of digital marketing such as creating videos or publishing more unique content.

Consider Giveaways

Think of interesting and fun yet unique ways to offer your visitors their prizes. A great example of this would be to answer trivias or hide words in an article and ask potential customers to find them. When your visitors find the words, you can offer them a reward.

Getting your customers to participate on your website will foster a fun and pleasant experience, making them feel comfortable when buying from you. Another example would be offering raffles to users who share your content through social media. Whatever it is, be creative!

The ultimate goal of any business should be longevity. You most likely want to be in business for the succeeding years, but you must understand that every company starts at the bottom. Online marketing for your business may be difficult at the beginning. But if you persevere, you will surely succeed.

The most important aspect to remember here is to research and organize every last detail before launching your brand new site. If you can set aside a budget, you can hire an SEO specialist to guide you along the way. This can be time-consuming work, but the rewards are worth it.

The Fountain Of Youth, Myth Or Reality

The Fountain of Youth was a miraculous spring whose waters had the power to restore youth to anyone who bathed in it, and to a lesser extent regenerate the forces of those who drank it.

The search for immortality goes back to the origins of man. Yet it is only in the last century that life expectancy has increased dramatically.

Life expectancy has changed little over the centuries. In the early nineteenth century it was only about 33 years in France. Wars, famines and epidemics were the main reasons. By cons between 1900 and 2000 live expectancy rose rapidly from 48 to 79 years. The life of humanity has changed dramatically with the arrival of running water facilitating access to sanitation. Important advances in medicine, such as vaccines and antibiotics, have greatly contributed to the rise of this score.

But even the most optimistic scientists did not expect such an increase. In the 20s the demographer Louis Dublin thought it was impossible to exceed 65 years. For the record, he died in 1969 at the age of 87. Currently the countries topping the list are Japan, Hong Kong, Qatar, Iceland, France and Switzerland.

In Europe women can expect to live 84.7 years and men 80.3 years. Will it be possible to push the biological limits and move towards the myth of the fountain of youth? Despite advances in science, it seems unlikely. In fact, life expectancy in the United States recently has begun to decline slightly threatened by obesity, cancer and pollution.

A recent study shows that scientists at the Harvard School of Medicine might have discovered a gene that could be likened to the mythical Fountain of Youth. Indeed the gene in question possess strange healing properties, which when injected in an adult rat led to faster regeneration of cartilage, bone, tissue and hair.

This miracle substance would be present in infants and die over time, which explains the deterioration of the human body. To enjoy all of its benefits scientists believe an extract could be made into a drug or treatment to heal wounds after surgery or cancer or inflammatory diseases. It does not contain the power of eternal life as the fountain of youth but could be a major breakthrough in the medical field.

Aging is often associated with a loss of physical abilities, explaining why man has been seeking the fountain of youth for centuries. Back pain, muscle mass shrinkage, weakening of the heart, lower mental cognition, etc, are all examples of the symptoms. Exercising is crucial for combating aging: unlock your hip flexors, take HIIT classes, practice yoga, enjoy swimming, if you want a happy life in your older days.

One famous man who was looking for the fountain of youth but died very early at only 33 years of age is Alexander the Great.

Alexander the Great was born as Alexander III of Macedon on 20 or 21 July 356 BC in Pella, a part of ancient Greece to Philip II of Macedon and Olympias of Epirus. Till the age of 16, Alexander was tutored by Aristotle and following the death of his father, Alexander inherited the strong Greek kingdom and an able army.

He went on to become the greatest and most powerful commander of all times and created the largest empire of the ancient world from the Himalayas on one end to the Ionian Sea on the other, all by the age of thirty.

After he gained succession to the throne in 336 BC, he was also awarded the generalship of Greece; he used this authority and power to launch military expansions which saw the beginning of Alexander’s reign over the world. His first invasion was in 334 BC when he conquered Asia Minor which was till then under the rule of Persia.

For ten years, Alexander waged many successful battles, the most notable ones being battles of Issus and Gaugamela which saw the decline of the Persian power. Alexander the Great finally overthrew Darius III who was the ruler of Persia and conquered the entire Persian Empire. During this time, he began to be known as the Shahanshah of Persia, one among his many titles.

Alexander wanted to expand his Empire beyond the Great Outer Sea and with this intention invaded India in 326 BC. But he was forced to withdraw at the behest of his own troops and had to return back. He died in Babylon in 323 BC without fulfilling many campaigns and invasions that he had planned to conquer Arabia.

Alexander had three wives, Roxana of Bactria, Stateira II of Persia and Parysatis II of Persia. He was succeeded to the throne by his offspring, Alexander IV of Macedon, who lacked his father’s insight or military skills. Soon, the empire was torn apart by civil wars resulting in the formation of many smaller states.

Alexander’s name has become a legacy and he is often hailed as a classical hero among military leaders. He is perhaps, the most prominent feature of mythical and historical Greek culture and has more than twenty cities named after him, the most notable one being Alexandria in Egypt.

Alexander died at a very young age of 32 after contracting a fever which worsened and resulted in his death. Foul play was rumored and many of his officers believed that he was poisoned. But this was dismissed as just a fabricated story; today, there are many theories about Alexander’s death by both the scientific and non-scientific world.

Alexander was finally laid to rest in a gold anthropoid sarcophagus which was encased in another gold casket. The details of his tomb are now hazy but history has it that after a lot of political turmoil, he was buried in Alexandria. Alexander the Great continues to be remembered as a powerful military warrior and conqueror whose tactics and methods are still taught in many military academies around the world.

So if you are thinking of a nice holiday, why not checking beautiful Greece to see ruins of Ancient Greece?

The history of the apple

Of all agricultural commodities, the apple has the longest history.

God had told her to resist the lure of the red fruit! Alas, only after Eve had chewed the apple that problems started.

Troubles for men, of course, but also for the apple itself, decked from that moment with a great reputation: the Middle Ages, in particular, will not cease to represent the apple tree as the tempter. Yet! Nothing says that the fruit of knowledge was an apple.

One can even doubt and think that the analogy between the two Latin words denoting the apple (malum) and evil (malus) is the main reason in the choice of this fruit. Moreover, the first mention of the apple as the fruit of the original sin only appears at the fifth century of our era!

Far from feminine curves and cheeks jugglers, traditions also want the apple to be considered the mythical and mystical fruit par excellence, a symbol of immortality, wisdom and supreme authority as the golden apple which, under the Roman Emperors represented the earth or the sun.

Also present on the equestrian statue of Justinian in Constantinople, holding in his hand a gilded copper globe nicknamed the “red apple”: it is on this globe that the emperors of the Holy Roman Empire placed a cross emblem as a new representation of power. From the time of Adam and Eve to the present day, the apple is the fruit steeped in history and symbolism. It went through the ages, but it has also played a role in mythology. Discover some of its history now.

Did you know that the Neolithic man from the plateaus of Anatolia was a gastronome: it is he who first appreciated the edible varieties produced by a shrub as apple appeared on earth here 80 million years ago. It is also he who will lead Apple to conquer the temperate regions of Europe and, much later, the world.

The beautiful Thetis, sea goddess, did not stand to be evicted for the beauty price given to Venus. When the goddess of love, in search of beads and shells on the shores of Normandy put her apple on a rock, a newt stole it and brought it to Thetis. Therefore she sowed the seeds in the neighboring country, which explains the large number of apple trees growing in Normandy and the singular beauty of the daughters of this country. This love apple product today is the great Norman cider!

In proposing this golden apple to the most beautiful woman in world, Eris, the nymph Discord was sure and certain to sow discord! In fact, by offering an apple to Aphrodite, the shepherd Pâris certainly won the love of Helen, but at the same time attracted the wrath of her husband Menelaus and of the two goddesses, Hera and Athena. That is how, once again, an apple with a seductive appeal led to misfortune: nothing less than the Trojan War!

It is also an apple that blocked the race of Atalanta and a series of apples will be at stake in the torture of Tantalus. Not to mention the golden apples of the Hesperides that Hercules, among other works, stole with the help of Atlas.

The Greeks were not mistaken either. Three centuries before our era, in his History of Plants, Theophrastus distinguished six varieties of apples mentioned in Homer’s Odyssey with the flattering term “beautiful fruit”: the rustic, the wild, the early spring, the sweet, the epirotic and the urban apple. Six different types of varieties that the Romans increased to a good thirty until pomology, consecrated as a true science in the late 16th century, found more than one hundred in France alone!

In the 19th century, a golden age saw the creation of numerous apple varieties as they get more tasty and better suited for wide dissemination. It is then over 500 varieties well differentiated that are described at the time in the dictionary which put some order in the existing nomenclature. The work of many botanists will do the rest: the fruit of many intersections and developments, apple now boasts a range of six thousands gourmet varieties spread across the world.

Nowadays this fruit continues to mark our imagination. The apple is considered by medical scientists one of the best food to fight diabetes and other disease and stay healthy. And after all New York City is called The Big Apple. One of the largest high-tech company is called Apple. Last but not least, a part of the human body is called Adam’s apple.

An Overview Of The Financial Markets

Alike parlance, a market is a location where trading takes place. Whenever we consider markets, an image that blinks across our thoughts is of a place which is quite hectic, with purchasers and vendors, some sellers, shouting at the top of their voice, attempting to entice clients to get their items.

In the early stages of civilization, people were self-dependent. They grew everything they needed. Food was the primary commodity, which could be very quickly increased at the backyard, and for the non-vegetarians, jungles were open without limitations on hunting.

However, with the development of civilization, the necessities of every being increased; they required clothes, items, instruments, tools and lots of various other points which could not be conveniently made or produced by one person or household. Hence, the requirement of an usual spot was really felt, where people which had a commodity to offer and the people who required that product, could gather satisfy their common demands.

With time, the fashion in which the marketplaces operated transformed and developed. Markets came to be an increasing number of sophisticated and concentrated on their purchase so about save time and space. Different sort of markets entered being which concentrated on a particular sort of commodity or transaction.

In today’s world, there are markets which cater to the necessities of manufacturers, sellers, ultimate consumers, little ones, women, men, pupils and just what not. For the discussion of the topic available, the various type of markets that already existing in today day can be extensively categorized as products markets, solution markets and financial markets. The present post finds to provide an introduction of Financial Markets.

What is a financial market?

Financial Markets, as the name proposes, is a market where different financial tools are traded. The musical instruments that are sold these markets differ in attributes.

They are in truth perfectly fitted to suit the demands of numerous people. At a macro level, individuals with excess money provide their money to the people who need it for investment in various type of tasks.

There is another gamer in the financial market aside from purchasers and vendors. The one which wishes to provide money and the one who intends to spend the cash may be located in various topographical locations, very much from each various other. A common location for this transaction will certainly need the meeting of these individuals personally to shut the transaction.

This may once more lead to a bunch of hardship. It may also hold true that the rate at which the lender wishes to lend his money or the period for which he desires his money to incur passion, may not be acceptable to the borrower of the cash. This would cause a bunch of flaws and latches for closing the deal.

To fix this trouble, we have a physical body called the Intermediaries, which run in the financial markets. Middlemen are the ones from whom the borrowers obtain the harbored cost savings of the lenders. Their main feature is to function as associated with mobilize the funds from the lender to the debtor.

Financial Markets are complex and unpredictable. The movements in financial markets of one country may be the result of cases happening in some foreign land. It might be challenging to comprehend the financial markets at a provided time and spot. Nonetheless, an intelligent gamer in financial markets consistently takes choices by very carefully examining the trends in the financial markets and closely complying with the cues in the residential and worldwide markets.

One also has to be clear about why one would like to go into the financial markets. If one intends to enter into as a capitalist, one must invest in safeties which have the potential of returning his investment with interest after the amount of time for which one intends to spend. In this situation one needs to generally buy protections which are protected and have a reputation of giving excellent returns.

On the other hand, if one intends to trade in safeties, one should thoroughly learn the fads prevailing in the everyday markets and make an intelligent choice by basing one’s judgment on that ground. To lessen threats, one should have a diverse portfolio, to ensure that even if one or some of the financial investments endure, the others make good one’s loss.

Labor psychology

Psychology of Labour can be broadly defined as the study of man in his workplace.

It analyzes the relationship between the individual and his work activity, the relationship between the individual and the organization to which it is subject, relations between groups or between organizations. Psychology of labour is twofold: one theoretical to constitute a body of knowledge on business and human subjectivity in work situations, the other practice in its diversity, in order to solve problems in various fields of intervention. Psychology of labour is thus born of a humanist commitment to adapting work to man.

The labour psychologist forms the analysis of labour in order to transform the professional community. He seeks to study behavior, skills, relationships within members of a company. His work is first and foremost to listen and advise. It occurs during job interviews to try to capture and understand the true personality of the candidate, he participates in career management, involved in the integration process or vocational rehabilitation, he conducts interviews for orientation and mobility, calls for training and also works on issues of pathology at work.

The occupational psychologist may serve different positions within a company. He can work either for the human resources department or occupational medicine. His positioning is related to the title of his post. As he is hired as a recruiter, an HR manager or an internal consultant, his way of working is different.

The constant changes in legislation on the safety of employees as well as ISO standards becoming indispensable have forced leaders to use consultants recurrently to implement the necessary steps to comply to these rulings. Many companies having had recourse to external consultants (independent or belonging to a consulting firm ) decided to entrust the task of looking for a permanent employee of the company.

For the internal consultant to be effective and efficient he must be innovative . Now, to be innovative , the consultant must have good flexibility. Numerous trainings enable internal consultants to get the tools necessary for such an approach.

In addition, they have the advantage of knowing the company, its stated objectives and actual customs, modes of communication , etc. The internal consultant is at home and logically knows every corner and the history of the company that may remain inaccessible to an external consultant.

Provided his situation is he preferable to an external consultant? This is not certain. Indeed, the employment contract between the employer and the internal consultant is not immune to subordination. The employee must not only do a good job but it also must please his employer, to keep his job.

In this position, the internal consultant can then be a tendency to a problem posed by its internal sponsor to accept the solution that this advances. However, no solution can be envisaged without a proper analysis of the order. In this context, the use of a psychologist working in this position will make the difference.

Indeed, it may be included in the employment contract a clause obligation to respect the code of ethics for psychologists. This protects the ethics insofar as it is to say what does and does not please the company. In addition, it involves the concept of professional secrecy. This concept requires only to reveal what is a direct and certain relationship with the current analysis. Insurance of professional secrecy by both the employer and the consultant allows other employees to provide information in confidence.

Another aspect of the advantage of using a psychologist work is his knowledge and mastery of many analytical techniques. It is tempting to quickly give the most obvious conclusion, the occupational psychologist knows how to give time to a thorough wary of evidence analysis. For example if an employee is caught playing online poker on his computer, it does not mean he is a gambling addict. Playing games once in a while could be fine depending of the achievements of a particular employee.

It is tempting for all the powers that are in the business to exploit the consultant (internal or external). The occupational psychologist is aware of the power plays in a company and knows how to protect himself from them. Another mistake is to move towards a solution that the consultant knows.

However, the occupational psychologist by his conduct has an obligation to update their knowledge. And it must constantly inform solutions that other companies put in place to solve various problems. This search for external information allows the psychologist job to be innovative.

There are other known social psychological bias, but it would take too long to detail here. Psychologists work remains a major asset in the company and a careful selection for the post of internal consultant is recommended.

7 Reasons why property is still the best investment

Are you looking to make a wise investment to perhaps build up a portfolio? You have many options. From trading in stocks and shares to investing in small businesses for equity, you can make investments in all manner of ways. One of the best places to start when looking for assistance in making the right investment, though is with real estate property.

If you work with a property management company especially, you can find it very easy to make telling changes and notable improvements to your general performance of your investment.

Property is without a doubt the best vehicule to make a great profitable investment. Used properly, the property has many benefits that other investments simply cannot offer you. Let’s take a look at some of the key reasons why property still reigns supreme as an investment option. Here aer seven reasons why property is still the best investment

1. At the moment, and this is obviously subject to change, interest rates are pretty dam fair. As we all know, low-interest rates = smaller monthly fees, so you can make more profits with the present system than in many years previous.

2. At the same time, the financial institutions of the world are kind enough to be lending out their money to the public once again. so, you should be able to get the investment needed without the outrageous requirements needed previously.

3. You can more or less run the whole thing online. You can make it easier for tenants to make payments, contact you, arrange maintenance and everything else without too much issue. Managing your property has probably never been so easy; that makes investing in property an investment well worth your while.

4. It’s so much easier to find people to help you run, manage and maintain all of your properties than it arguably ever has been. This should be wildly appealing to those who used to find the idea of running a property empire to be extensive or requiring too much personal effort.

5. Advertising has never been easier, either. The threat of being lumbered with a property you cannot move on any longer exists; you should be more than capable of getting interested in the property with the use of social media and classified ads to drum up the interest needed and expected.

6. Lastly, prices are just more reasonable today than they have been for a long time. While they aren’t the rock-bottom 2011-12 prices, they are still very reasonable and could be great for finding some excellent deals.

7. For those who prefer to be a touch more pragmatic and, some might say, immoral, you could turn to the world of foreclosures and pick up some crazy deals at the moment. People are in need of short-term financial fixes, and if you can offer that you can make a good investment so much more affordable by just finding the right circumstances.

All of this, then, should make it pretty easy to see just how easy it is to put together a comprehensive plan of action to really get onto the real estate ladder once and for all. It’s still tough, but the reasons above show why it’s not the Everest some make out.